An Madra Dubh

Branding: An Madra Dubh
Design approach looked to reflect the story of ‘An Madra Dubh’ a rescue dog from the west coast of Ireland living the great French adventure. Using the aesthetics of a traditional family coat of arms with a modern flair to tell the story.
 

A carefully crafted colour palette brought this to life, bringing the use of a traditional emblem to a space of refreshing flavours and social occasions.

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I created energetic patterns representing the natural feel of Nice, France with it’s azure coastlines and inland mountains to the ploughed fields of Galway and its Atlantic coastline.

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Simplifying the patterns allowed more freedom for a brand positioning with the use of colour and typography.

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A roughly drawn dog within the shield brings home the playful nature of the wine, while the dog sitting at the end of the shield evokes the traditional sense of trust.

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Studio: Freelance