Wild Atlantic: Irish Whiskey

Branding: Wild Atlantic Irish Whiskey
Identity was created to reflect the harsh conditions along the wild Atlantic way, with it’s untamed beauty. Inspiration came from the famous wind battered trees dotted along the coastline. These trees are bent by the harsh wind and salt spray coming in from the Atlantic.Combining a bold san serif, distressed font and a rough brush stroke font helps to reflect these harsh elements.
The colour palette reflects the murky Irish sea and the golden grains of Irish whiskey.

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Studio: Freelance